I’m Caleb White.
I’m a web developer.

I’ve been making my living building on the web for nearly 20 years as a student, website consultant, product designer, and front-end engineer. Currently, I’m working as a Senior Full-stack Developer at geniant helping businesses large and small build better software.

My manifesto (am I using that word right?)

Software should be fun. It’s so pervasive that we tend to forget, but so much of our lives are indistinguishable from magic. Good software doesn’t just solve a problem, it makes our lives better. More magical. Anybody can make an app; I want to make someone’s day.

Jack of all trades, master of a couple. Maybe 3.

I can (and frequently do) singlehandedly take a project from conception to production; When I say full-stack, I mean it. I’m equally proficient with the front and the back-end, though my skills truly shine when I’m building both in tandem..

A developer / designer... and not the other way around.

I spent nearly a decade as a User Experience designer owning the UX/UI design and front-end for a large suite of products. I never quite crossed the Ira Glass Gap, but that experience helps me bring a human, user-centric approach to development. Put simply, I’m a developer with taste.

Product-focused dev: PFD. Just made that up.

I’ve started several small businesses (to varying degrees of success), which has forged a deep entrepreneurial perspective of everything I build. Coupled with my design background, I’m able to bring a fresh, collaborative approach to development. I build software that I would want to use, the way I would want to use it.

It’s been a journey, y’all.

geniant

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Senior Full Stack Developer

2022 -

Consultant and engineer building modern web apps and CMS-powered websites.

2022 -

I joined up with a few friends at a small digital agency called Vega that was shortly part of launching a new consultancy for digital and physical space: geniant. I’m currently a Senior Full-stack Developer working on internal and client projects. I’ve done custom CMS development, marketing site redesigns, React component & design system development, and full-stack Laravel projects.

The best way to show you what I do there is to show you what I’ve done. For instance, data.world and Codename: Mjolnir.

52projects

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Lead User Experience Engineer

2014 - 2021

Lead designer and front-end developer for a suite of faith-targeted SaaS products.

2014 - 2021

After working together on a ChMS at Fellowship Technologies, a few of us spun off to build smaller, more focused products to help churches and other faith-based organizations. We built a small suite of products, each focused on a single facet of church’s administrative needs.

I was the senior designer and front-end engineer, as well as the head of the UX team that varied between just me to a team of three designers. I worked closely (and played lots of Overwatch) with the product owner and development team to design and build products that solved real problems. I designed everything in Sketch, then built out the front-end in HTML/CSS and jQuery before we graduated to Angular and Typescript.

Fellowship Technologies

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User Experience Engineer

2011 - 2014

UX designer and front-end developer for a leading Church Management System (ChMS).

2011 - 2014

I joined a team of two other UX designers for Fellowship One, a leading Church Management System (ChMS). As my first professional foray into design and UX, I learned a ton at FT. The UX team’s deliverables were production-ready markup, and most of our design work was done in code rather than a design tool. I worked primarily in existing products with defined design language, but helped launch a handful of accessory products with green-field designs.

By the end of my tenure, I was the only member of the UX team, and the company had been acquired by Active Network / ACTIVE with mixed results. Mostly bad.

Pursuant

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Web Services Developer

2007 - 2010

My career started as so many do: coding HTML emails using Dreamweaver <table>s.

2007 - 2010

Six months before graduating college, I started at this small marketing agency. I spent the first couple of years building fundraising emails in Adobe Dreamweaver and managing email marketing campaigns - primarily on behalf of alumni associations for universities and other collegiate non-profits.

My role shifted as I helped launch a new team dedicated to building custom websites and themeable templates on top of WordPress. I worked on a small team with one designer and one PM, and baby, we were vibing; those were some good days. It really helped me hone my front-end skills. I also started dipping my toes into programming with WordPress and building some very basic (and very 2009-era PHP) CMSes.

I'm also, like, you know, a person.

I live the northern wilds of suburban Dallas TX with my beautiful wife and two children. When I’m not tinkering in code, I’m spending time with my family, playing board games, snowboarding, or trying to keep up with the endless stream of movies, TV shows and games.